Birnbaum. Women are expected to be more caring http://www.latestnewsfinance.com/9359-the-dating-point-to-launch-its-newest-website-for-mens-dating-guide_lnf.html and concerned about others than are men. Men, in contrast, are expected to take control of the dating environment, said Birnbaum, of the School of Psychology at the Interdisciplinary Center (IDC) in Herzliya, Israel. Past studies have also found that for heterosexuals, having gender-typical qualities that line up with your biological sex is generally attractive to the opposite sex, Birnbaum told Reuters Health in an email. To better understand why niceness in a stranger is a turn-on for men, but less of one for women, the researchers recruited around 100 heterosexual, single students from an Israeli university for each of three stages of the research. For the first part, students were randomly paired with another of the opposite sex in a laboratory setting. One was prompted to share a story of a recent difficulty, like failing a test, which the students then talked about for about five minutes. The storyteller later rated the responders ability to understand, validate and care for them in the conversation.
Full story: http://news.yahoo.com/first-meeting-men-prefer-nice-women-study-204649213.html